Make the most of Trending Topics
Over the last couple of months we have been looking at reasons why video is an important part of your social media strategy and how to optimise the medium for maximum impact. We have dealt with Hooking your Audience, Search Optimisation, Driving Conversions and Unique Messaging. This week we are going to speak about making the most of Trending Topics.
It is really important to provide your audience with relevant content. Video is an ideal medium to do this as it allows you to move quickly and take advantage of news stories, consumer behaviour and any kind of relevant content that goes viral. If you incorporate these real-time techniques, you will become a part of the social conversation. As a brand, you want to create campaigns that spark conversation and linking your video to the latest trends is an easy way of doing so.