How-To Videos: A win on social media

The best way to learn about a new product or service is to see it in action.  Searches for how-to videos on YouTube have been increasing by 70% every year.  These videos are relatively easy to produce.  A good starting point is to brainstorm common customer queries and how to answer them.  Then create a simple and fun video that provides the answer to these questions. Here is a great example done by HubSpot that is captivating and enlightening for a business to business audience.